Retail businesses generate data across customers, orders, products, employees, suppliers, returns, and inventory, making it challenging for management to obtain a consolidated view of overall business performance. The objective of this project is to build an end-to-end analytics solution that cleans and analyzes retail data, stores structured data in PostgreSQL, performs business analysis using SQL, and presents key KPIs and insights through an interactive Power BI dashboard. The analysis focuses on understanding sales and profitability trends, product and regional performance, customer segments, return patterns, discount impact, and inventory requirements.